AxisDirect was incorporated in 2005, Axis Securities Ltd is a prominent player in the Indian financial landscape and a part of Axis Bank, a leading private bank in India. Axis Securities, through its AxisDirect brand, offers a wide range of stock broking services and financial product distribution to retail customers across the country. With over 4.5 lakh active customers, AxisDirect stands among the top 10 stock brokers in India.
Gateway to Diversified Investments
AxisDirect is known for its diverse investment offerings, catering to various investment needs of individuals. Whether you are interested in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, or Company Fixed Deposits, AxisDirect has you covered. Moreover, Axis Sec also extends its services beyond trading to include financial solutions such as Home Loans, Auto Loans, Personal Loans, Loan against Property, Loan against Shares, Loans for SMEs, Credit Cards, and Prepaid Cards.
3-in-1 Account
One of AxisDirect’s notable features is its 3-in-1 account, which combines a Trading Account, Demat Account, and Bank Account into a seamless package. This integration streamlines transactions of both money and shares across these three accounts, making it an ideal choice for beginners and casual traders looking for ease and convenience.
Axis Bank Demat Account Charges
| 3-in-1 Account Opening Charges: | Rs 999 |
| Demat Account Opening Charges: | Rs 0 |
| Demat Account Annual Maintenance Charges (AMC): | Rs 650 per year (free for the first year) |
| Brokerage Charges: | Axis Direct charges 0.50% brokerage for equity delivery, 0.05% for Intraday & Futures, and Rs 10 per lot for options. |
Brokerage for Various Segments
AxisDirect offers competitive brokerage charges across various segments, making trading affordable and accessible:
| Segment | Charges |
|---|---|
| Equity Delivery: | 0.50% (Each Leg) |
| Equity Intraday: | 0.05% (Each Leg) |
| Equity Futures: | 0.05% (Each Leg) |
| Equity Options: Intraday: | Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Currency Futures: | 0.05% (Each Leg) |
| Currency Options: | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Commodity Futures: | 0.03% (Each Leg) |
| Commodity Options: | Rs 50 per lot |
Axis Bank Demat Account Hidden Fees
AxisDirect, like any other trading platform, has certain hidden fees you should be aware of:
| Minimum Brokerage: | Rs 20 per trade |
| Call & Trade Service: | Rs 20 per call |
| Brokerage Plan Modification Charge: | Rs 500 per quarter |
| Payment Gateway Charges (For Non-Axis Bank Customers): | Rs 9 per transfer |
Axis Bank Demat Account Trading Platforms
AxisDirect offers a range of trading platforms to cater to varying investment styles:
- DirectTrade: A desktop trading application with advanced charting, auto-refreshing order/trade/position books, and high-frequency market updates. This platform is suitable for high-frequency traders and offers live streaming quotes, customizable market watch, and quick order placement.
- Swift Trade: A Java applet-based trading platform that offers trading functionality within a web browser.
- Mobile Trading: The AxisDirect Mobile App allows trading in Equity and Derivative segments through smartphones.
- AxisDirect Lite: A low-bandwidth, user-friendly trading platform suitable for trading even on slower internet connections.
Pros and Cons of AxisDirect
Pros
- 3-in-1 Account: The integration of Bank, Demat, and Trading Accounts simplifies trading and investing.
- Diverse Product Range: AxisDirect offers a wide array of products under one brand.
- Free Research Reports: Customers benefit from free research reports to make informed decisions.
- Educational Resources: Access to classroom sessions, webinars, tutorials, and expert articles for beginners.
Cons
- High Brokerage: AxisDirect’s brokerage is relatively high compared to discount stock brokers like Zerodha.
Axis Bank Demat Account Margin
AxisDirect offers leverage for intraday trading and F&O trading:
| Equity Intraday: | Up to 20% of trade value (5x leverage) |
| F&O (Equity, Currency, and Commodities): | 100% of NRML margin (Span + Exposure) |
AxisDirect, Axis Bank Demat Account, powered by Axis Securities Ltd, With a 3-in-1 account, diversified investment options, and a user-friendly interface, AxisDirect simplifies the trading journey.
FAQ
Yes, AxisDirect’s 3-in-1 account and educational resources make it beginner-friendly.
AxisDirect offers Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, and more.
Yes, AxisDirect provides a mobile trading app for convenient on-the-go trading.
For options, AxisDirect charges Rs 10 per lot for carry forward and Rs 0.01 per lot for intraday.
AxisDirect offers leverage of up to 20% for Equity Intraday and 100% for F&O trading based on NRML margin.
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